In a competitive hospitality market, booker retention and loyalty is key for long-term success. To achieve these goals, properties need to be able to identify their most valuable bookers and market to them uniquely. Booker loyalty or points programs have emerged as a method of recognizing valuable customers (bookers/guests) and rewarding loyal behavior.

TANGO Logic - Booker Loyalty Module is a technology framework that provides properties with a business loyalty logic and an infrastructure essential for implementing and managing a successful loyalty marketing program. It allows sales & marketing managers greater control over a loyalty program with tools that help plan, implement, evaluate, and improve the effectiveness of their loyalty campaign.

In this module the following features are available:

Booker account management
Member profiling and data mining
Conversion of room nights/banquets to points
Voucher/redemption management
Supplier management
Analytical daily and monthly reports
Day closure session
Various ratios for loyalty performance
Edition of monthly account statements
Telemarketing actions
Graphs & charts reporting
Online integration